The Art of the Music Video

If I already like the music, having a great music video to accompany it is just the organic cherry on top of the vanilla bean homemade ice cream.

Follow for now, as I take you on a tour of some DOPE videos that get super creative and satisfy that sweet craving that our eyes desire.

The first video is from Flying Lotus’ new album (if you didn’t know, now you know).  This homeboy always comes correct with some digital delectables.  Check the robot narrative that the video director creates to go along with the synthed-out-hip-hop-pop-soundscape that FL put together.

 

Love the style and characters!

This next one is from one of my favorite albums from last year, Union’s “Analogtronics”.  I cannot say enough about the style and sophistication that my French brethren put forth on this album.  Great guest appearances from the likes of Talib Kweli, Elzhi (from Slum Village), MF Doom, Roc Marciano, Guilty Simpson and more.  This video showcases some skillful analog/digital artistic mash-up genius where claymation and editing techniques create a tapestry of brilliance. Peep.

 

I like the silhouette/stencil style they played with on this Q-Tip video.

This one isn’t new, and neither is this one but they both have a certain flavor that I’m feeling.  The director kept it fresh in both cases and in the latter, made a mediocre song look amazing. Whereas the following video is a great song, showcasing amazing emcee skills but the use of text and monochromatic layers and effects both enhanced the audiovisual experience.

 

For my final video, I’d like to introduce an interesting representation on a 16-bit video style that many of us gray hairs remember seeing in early video game systems.  While I usually don’t listen to artists that use the word “swag”, I cannot deny Mr. André 3000 (one of the greatest, greatest, I said greatest to ever do this rap thing). He always comes correct and makes a song by B.O.B. that I probably wouldn’t pay any mind into a song that I will listen to a few more dozen times.  Like I said the video makes use of a 16-bit digital-dot-pattern-to-create-an-image style that would make Seurat proud.

Videos have become such an important way of getting musical artists more exposure so I can guarantee that I will be sharing more as they make their way onto my computer screen.  Until then, keep listening to that good music and keep an eye out for the visuals. Cheers!

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